Facebooks algorithm is really good at delivering
Jan 8, 2024 21:15:36 GMT -7
Post by account_disabled on Jan 8, 2024 21:15:36 GMT -7
Aon the target audience but simply let the AD CONTENT be decisive for your SUCCESS. That is you now test the ad content against the target groups and NOT the target group against the ad content as you have been used to before. The approach has previously been and still is with some that you e.g. chooses demographics interests for his target audience and creates a specific ad for this. It is really time consuming read expensive. FOR Facebook knows BETTER than both YOU and I to whom ads should be delivered and with which message based on the exact
campaign objective you have chosen Facebook campaign objective Example of choosing a Facebook campaign objective Isnt there just a meeeen YES it definitely is as with almost everything else online marketing. It may work it may not. But if you dont test you might miss out on leads or Phone Number List sales as you limit yourself and Facebook with copycat audiences. SO You need to work MUCH more on the ad content and try to focus less on the target audiences and let Facebook do the work.the ads to the right people. AND You must try to split test lookalike target groups against a cold target group.
How to use a cold target group for a Facebook campaign BONUS important Facebook knows your previous visitors and buyers and these will automatically be part of an empty target group. Thus Facebook will try certain ads for these first as these are closer to sales and thus an empty target group will not work as intended. Therefore remember to exclude e.g. previous visitors and your newsletter recipients. A cold target group on Facebook Example On a cold target group on Facebook where no target groups are included Using copy audiences for Facebook campaign In the same way as with a cold target group you can.
campaign objective you have chosen Facebook campaign objective Example of choosing a Facebook campaign objective Isnt there just a meeeen YES it definitely is as with almost everything else online marketing. It may work it may not. But if you dont test you might miss out on leads or Phone Number List sales as you limit yourself and Facebook with copycat audiences. SO You need to work MUCH more on the ad content and try to focus less on the target audiences and let Facebook do the work.the ads to the right people. AND You must try to split test lookalike target groups against a cold target group.
How to use a cold target group for a Facebook campaign BONUS important Facebook knows your previous visitors and buyers and these will automatically be part of an empty target group. Thus Facebook will try certain ads for these first as these are closer to sales and thus an empty target group will not work as intended. Therefore remember to exclude e.g. previous visitors and your newsletter recipients. A cold target group on Facebook Example On a cold target group on Facebook where no target groups are included Using copy audiences for Facebook campaign In the same way as with a cold target group you can.